Objectives
Our goal was to significantly increase the number of leads generated for various real estate agencies affiliated with Luxury Estate. This involved implementing dynamic performance marketing campaigns and enhancing the site’s internal monetization strategies. The focus was on leveraging digital tools to maximize visibility and attract high-quality leads to the platform.
Implemented Strategies
used Facebook and Google to launch highly targeted performance marketing campaigns. These campaigns featured dynamic remarketing techniques, effectively re-engaging users who showed interest in specific properties. By presenting tailored property suggestions, we aimed to boost engagement and lead generation.
Our strategy extended to promoting Luxury Estate’s listings on aggregator sites like Trovit and Mitula. This approach helped in increasing the global reach of their listings, attracting potential buyers and renters from various parts of the world.
We managed the internal monetization of Luxury Estate’s website. This included overseeing the placement of private banner ads across the site through Ad Manager.
Achievements
Through these strategic initiatives, Luxury Estate witnessed a significant increase in leads for their affiliated agencies, enhancing their reputation as a premier luxury real estate portal.
The successful implementation of both external marketing campaigns and internal monetization strategies not only boosted the platform’s visibility but also solidified its position as a global leader in the luxury real estate market. The comprehensive approach to digital marketing and site monetization played a pivotal role in driving growth and expanding Luxury Estate’s influence in the real estate industry.