Objectives
The primary goal for Fantaculo was to increase the company’s revenue, with a target of achieving approximately 400,000 euros in annual turnover. This objective required a strategic approach to digital marketing, focusing on expanding the user base, enhancing user engagement, and increasing sales through various online channels.
Implemented Strategies
We rolled out targeted marketing campaigns on Facebook, Google, and TikTok. These platforms were chosen for their wide reach and ability to connect with diverse segments of the fantasy football audience.
Through Facebook instagram and tiktok, we conducted targeted campaigns aimed at boosting sales and attracting new customers. By showcasing Fantaculo’s unique features and user benefits, we effectively drove new user registrations and transactions.
Achievements
Our multifaceted digital marketing approach successfully increased Fantaculo’s revenue to the targeted 400,000 euros. The targeted campaigns across Facebook, Google, and TikTok, combined with strategic content creation and data-driven email marketing, significantly boosted user acquisition and retention. The expansion on TikTok and the use of YouTube for engaging content further solidified Fantaculo’s position in the fantasy football market, demonstrating the effectiveness of a comprehensive digital marketing strategy in achieving significant business growth.