Objectives
Focusing more on strategic thinking than skill, UND1C1 offers a unique gaming experience to soccer enthusiasts. Our primary goal was to launch the online shop and drive initial sales through performance marketing, capitalizing on the game’s Kickstarter success. We developed a distinct marketing strategy for Google and Facebook
Implemented Strategies
Recognizing the universal appeal of soccer, we crafted worldwide campaigns targeting major markets including Italy, Switzerland, Australia, Japan, and America. These campaigns were designed to resonate with soccer enthusiasts globally, without being restricted to a specific country.
Alongside Facebook, we utilized Google’s expansive reach to promote the game. Our strategy involved using targeted keywords and SEO practices to attract potential customers actively searching for soccer-related games or similar interests.
We fine-tuned Undici’s online shop for optimal performance. This included enhancing the user experience, streamlining the purchase process, and ensuring that the website was fully optimized for conversions.
Achievements
Through our efforts, UND1C1 successfully generated over 50,000 euros in monthly revenue, a testament to the effectiveness of our digital marketing approach.
The game was successfully marketed and sold in major continents around the world, demonstrating the global appeal and scalability of the product. Our comprehensive digital strategy transformed UND1C1’s e-commerce platform into a robust sales engine, contributing to sustained business growth and an expanding customer base.
This case study exemplifies our expertise in leveraging digital marketing tools and e-commerce strategies to launch and grow a unique product in the global marketplace, achieving remarkable sales and widespread recognition.