Objectives
Our long-standing partnership with Zoetis has been focused on conceptualizing and executing a robust digital marketing strategy aimed at boosting the sale of their services and products.
Implemented Strategies
We crafted a comprehensive digital marketing plan from scratch, which involved a deep understanding of Zoetis’ products, particularly in the diagnostic sector, and the unique regulatory challenges in the animal health industry.
Our focus was on regeneration campaigns to acquire potential customers for various Zoetis products. We utilized platforms such as Facebook and Google to target and engage with the relevant audience effectively.
We provided extensive data analysis services and supported the marketing managers in developing their marketing plans. This included identifying key market trends, customer behaviors, and product opportunities.
We managed and maintained Zoetis’ Facebook page, which is specifically targeted at dairy cow breeders and practitioners of precision livestock farming. Our content strategy was tailored to engage this niche audience and provide them with valuable insights and information.
Achievements
Our campaigns have successfully acquired a large number of leads for various products, contributing substantially to the company’s revenue. Despite strict regulatory limitations and a controlled advertising budget, we helped Zoetis increase his 100+ million euros revenue each year.
Our efforts in content creation and digital marketing have established a strong online presence for Zoetis, particularly among livestock breeders and farmers. The success of our digital marketing initiatives has fostered a lasting relationship with Zoetis, spanning over six years and continuing to yield positive results.
Our work with Zoetis highlights the importance of a well-planned digital marketing strategy in the highly regulated pharmaceutical industry and demonstrates our ability to drive significant business outcomes in this challenging environment.