Objectives
Our primary goal was to devise an effective online strategy to increase the number of potential adopters. This involved implementing cutting-edge digital marketing solutions to enhance the match between potential adopters and pets. Additionally, we aimed to develop a sustainable business model for Empathy.it, ensuring long-term growth and success.
Implemented Strategies
We leveraged Google Ads and Facebook Ads to create targeted, dynamic campaigns. By analyzing user search behavior on Empethy.it, we were able to showcase pets that aligned perfectly with each user’s preferences. This approach allowed us to make effective and precise matches, enhancing the likelihood of adoptions.
Our role as marketing directors encompassed a holistic strategy. We optimized their blog for better SEO, engaged in affiliate marketing to monetize site traffic, and revamped their social media presence. Our focus was to build a cohesive and resonant brand identity across all platforms.
The rebranding and website overhaul were crucial in aligning Empathy.it’s digital presence with its mission. The rebranding was not just aesthetic but a strategic move to resonate with their audience and showcase their innovative spirit.
Achievements
Our collaboration led to substantial growth in the number of adopters and heightened brand awareness. The comprehensive strategy not only improved the brand image but also established a new, sustainable business model centered around ESG (Economic Sustainable Goals). This approach attracted several rounds of investment, culminating in over 400,000 euros, showcasing the power of innovative digital marketing in driving both commercial success and positive social impact.
