Objectives
Our role as performance marketing specialists and data analysts for Immobiliare.it involved managing a substantial advertising budget of over 30 million euros across major online advertising platforms, including Meta, Google, Sky Advertising, and several others like TikTok, Mitula, Criteo, RTB House, Taboola, and Outbrain.
Implemented Strategies
We utilized our expertise in ad management to optimize campaigns across more than 12 different advertising platforms. This involved developing tailored strategies for each platform, ensuring maximum reach and engagement with potential clients.
Our data analysts played a crucial role in handling millions of data points. We implemented advanced big data management techniques to analyze user behavior, preferences, and trends, which informed our advertising strategies and contributed to more effective targeting and higher conversion rates.
Our efforts spanned various aspects of digital marketing, including app install campaigns, lead generation, website and blog traffic enhancement, and monetization strategies. We employed the latest technologies and methods to manage the extensive budget effectively, driving significant results in terms of user engagement and revenue generation.
Achievements
Our efforts significantly contributed to establishing Immobiliare.it as the leading real estate portal in Italy, dominating the market in terms of property listings and user preference.
The focused app install campaigns and other digital marketing activities led to a substantial increase in app usage and overall profits for the company.
Our collaboration with Immobiliare.it over two years showcases our ability to manage large budgets across various platforms effectively, leveraging data analytics and performance marketing to solidify a brand’s leading position in a competitive market.